After the course the student will understand the large area of e-commerce from the consumer and end-customer point of view. The student can also analyze and plan the potential use of e-commerce in different retailing industries and manages an understanding of the changing markets, consumer behavior and social computing from consumers and community perspectives.
Contents
Introduction to E-Commerce and E-Marketplaces. Overview of E-Commerce. E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce. Internet Consumer Retailing. Retailing in E-Commerce: Products and Services. Consumer Behavior, Market Research, and Advertising. E-Commerce Models and Applications. Innovative E-Commerce Systems: E-Government and E-Learning to Consumer-to-Consumer Commerce. Mobile Computing and Commerce and Pervasive Computing.
Teaching methods
Teaching method
Contact
Online
Lectures
21 h
0 h
Exercises
21 h
0 h
Modes of study
Option
1
Available for:
Degree Programme Students
Other Students
Open University Students
Doctoral Students
Exchange Students
Participation in classroom work with groupwork/reportsParticipation in course work
In
English
Option
2
Available for:
Degree Programme Students
Other Students
Open University Students
Doctoral Students
Exchange Students
Written exam
In
English
Participation in classroom work with groupwork/reports OR Written exam (if not enough participation).
Evaluation
Numeric 1-5.
Study materials
Turban, E., King, D., Lee, J.K, Liang, T.-P., Turban, D.C. Electronic Commerce: A Managerial and Social Networks Perspective. Springer. 2015.