Learning outcomes

The course aims to develop the participants' abilities in business model development. The course emphasizes analysing both the revenue generation capacity as well as the growth potential of various businesses. This is achieved by studying numerous business models of many real life companies from various angles and points of view. Business models are seen both as holistic descriptions of individual companies’ value creation logic as well providers of frameworks in developing, evaluating and testing new (start-up) companies’ revenue models and scalability potential.

The course is carried out with a high level of involvement and participation of the students during class room sessions. The aim is that each student has a possibility to study real life cases and then to present them in class. The students work with real life cases and evaluate their business potential, value propositions, target customer segments, and revenue generative capacity.

Contents

The course relies heavily on each student’s active participation in working with real life cases.
- The theoretical background of Business ideas and Business models.
- Different types of business models and business logic’s.
- Drafting one’s Business model toolkit through preparation of presentations of selected cases.
- Evaluation of one’s own learning and skills development in a final report.

Teaching methods

Teaching method	Contact	Online
Lectures	8 h	0 h
Group work	16 h	0 h

The course is lectured in English in Fall during Period II and in Finnish in Spring during Period IV.

Teaching language

English

Evaluation

Numeric 1-5.

Study materials

Osterwalder & Pigneur: Business Model Generation, Wiley 2010.

Belongs to following study modules