General description

Readings, critical discussion, lecture notes, field research, collaborative exercises. Spans one academic year (the first full year of master’s studies).

Learning outcomes

Students will learn about theory and practice in varied areas that are relevant to the management of media organizations. The focus is on developing deeper understandings about contemporary trends, issues and challenges, with implications for the future of the industry as well as their career ambitions.

Contents

After completing the course the student will understand a variety of contemporary issues and challenges. It isn’t possible to specify all and everything, but it will certainly include changing structures in media industries, problems and experiments with traditional business models, the essential ideas and requirements for varied specialist areas of management practice (e.g. brand management, supply chain management, etc).

Teaching language

English

Evaluation and evaluation criteria

Numeric 1-5.
Attendance (3 ECTS), readings and essays (4 ECTS), and team-based assignments and presentations (3 ECTS).

Study materials

Albarran, Alan B., Sylvia M. Chan-Olmsted and Michael O. Wirth (eds.) (2006) Handbook of Media Management and Economics. Mahwah, NJ: Lawrence Erlbaum Associates.

A packet of contemporary readings from academic journals and books, trade press sources, international news magazines, and on-line reports.