Learning outcomes
After the course the student will understand the large area of e-commerce from the consumer and end-customer point of view. The student can also analyze and plan the potential use of e-commerce in different retailing industries and manages an understanding of the changing markets, consumer behavior and social computing from consumers and community perspectives.
Contents
Introduction to E-Commerce and E-Marketplaces. Overview of E-Commerce.
E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce. Internet Consumer Retailing. Retailing in E-Commerce: Products and Services.
Consumer Behavior, Market Research, and Advertising. E-Commerce Models and Applications. Innovative E-Commerce Systems: E-Government and E-Learning to Consumer-to-Consumer Commerce. Mobile Computing and Commerce and Pervasive Computing.
Teaching methods
| Teaching method | Contact | Online |
| Lectures | 21 h | 0 h |
| Exercises | 21 h | 0 h |
Modes of study
- Degree Programme Students
- Other Students
- Open University Students
- Doctoral Students
- Exchange Students
- Degree Programme Students
- Other Students
- Open University Students
- Doctoral Students
- Exchange Students
Participation in classroom work with groupwork/reports OR Written exam (if not enough participation).
Evaluation
Numeric 1-5.Study materials
Turban, E., King, D., Lee, J.K, Liang, T.-P., Turban, D.C. Electronic Commerce: A Managerial and Social Networks Perspective. Springer. 2015.
Belongs to following study modules
