Keywords

Learning outcomes

After completing the course students will understand:
• Characteristics and dynamics of the creative organisation framework
• Innovation management theory
• Product development from a customer-centred perspective
• Project management process and characteristic requirements
• Fundamentals of customer relationship management (CRM)

Contents

Students learn essential theory and characteristic practice in the areas of building and managing a creative organisation, innovation management, principles of project management, and customer relationship management. The course establishes a necessary foundation for developing media products and services for competitive success in today’s complex, rapidly changing, and highly uncertain media markets.

Teaching methods

Teaching method	Contact	Online
Lectures	18 h	0 h

Teaching language

English

Evaluation and evaluation criteria

Numeric 1-5.
Class attendance (1 ECTS), readings and term paper (2 ECTS), project pitch in a ‘Dragon’s Den’ format (2 ECTS).

Study materials

• Bilton, D. (2007) Management and Creativity: From Creative Industries to Creative Management. UK: Wiley Blackwell.

• Dyer, J., Gregersen, H. and Christensen, CM (2011) The Innovators DNA. Boston: Harvard Business School Publishing.

• Govindarajan, Vijay and Chris Trimble (2010) The Other Side of Innovation: Solving the Execution Challenge. Boston: Harvard Business Books. 

• A packet of contemporary readings from academic journals and books, trade press sources, international news magazines, and on-line reports.

Belongs to following study modules