Learning outcomes

Students will secure agreement with a manager in a media firm either in Finland or their home country to engage as a mentor. The language depends on the student’s choice – it need not be conducted in English, although materials submitted for evaluation must be in English. The particular arrangements are negotiated in each individual case between the student and the mentor, but are subject to approval by Lowe.

Contents

After completing the course the student will understand:
• Practical dynamics of management work in a media company today
• How management theory works in practice
• What is unique about being a manager in media industries
• Areas requiring personal development for career success

Teaching methods

Teaching method	Contact	Online
Lectures	2 h	0 h
Personal instruction	18 h	0 h

Lectures (2 hours), visitation and tasks assigned by the
mentor and approved by Lowe (18 hours), analytical report on personal lessons learned with a presentation in team format where students provide the results of collaborative analysis to identify similarities (generalisable results) and distinctions (significant differences).

Teaching language

English

Various (see content).

Evaluation and evaluation criteria

Numeric 1-5.
Mentor evaluation of the student (1 ECTS), the individual reports on lessons learned (2 ECTS) and team presentation (1 ECTS).

Study materials

As assigned by respective mentors to individual students. May include books and articles from academic or trade press sources, internal company documents, and participation in company or industry seminars.

Belongs to following study modules