MEJOS04 Strategy & Marketing, 5 ECTS – Faculty of Communication Sciences

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Curricula Guides 2018–2019

Archived Curricula Guide 2017–2019

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MEJOS04 Strategy & Marketing 5 ECTS

Organised by

Master's Degree Programme in Media Management

Person in charge

Professor of Service and Retailing

Corresponding course units in the curriculum

School of Communication, Media and Theatre
Curricula 2015 – 2017

MEJOS04 Strategy & Marketing 5 ECTS

Belongs to following study modules

Keywords

Strategic themes: Internationalisation

Learning outcomes

Students learn the essentials of strategic thinking with special emphasis on marketing's and its many-sided nature. The course examines the field of strategic management as a process in which various marketing strategies play a major role.

After completing the course the student will understand:
• Diverse perspectives on strategic thinking
• The strategic nature of marketing
• Principles of strategic marketing
• Principles of strategic planning
• Essential marketing models and approaches

Teaching methods

Teaching method	Contact	Online
Lectures	25 h	0 h

Teaching language

English

Modes of study

Option 1

Available for:

Degree Programme Students
Other Students
Open University Students
Doctoral Students
Exchange Students

Participation in course work

In English

Lectures (25 hours), readings and class attendance.

Evaluation and evaluation criteria

Numeric 1-5.
Lectures and readings, tested separately. The testing in literature comes after the lectures. Attendance and active participation in lectures (2 ECTS), submitting an essay on the lectures and assigned essays on study materials (3 ECTS).