Opetusohjelma
2014–2015
Arkistoitu opetusohjelma 2014–2015
Selaat vanhentunutta opetusohjelmaa. Voimassa olevan opetusohjelman löydät täältä.
KATMAA13
Service Marketing
5
ECTS
Periods
Language of instruction
English
Type or level of studies
Intermediate studies
Course unit descriptions in the curriculum
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KATMAA13
Service Marketing
Participation in course work
Kauppatieteiden tutkinto-ohjelma
School of Management
School of Management
Learning outcomes
During the course the student learns to recognize the importance of the service mindset in contemporary marketing. The student is able to use service insights in practice in different business and organizational contexts. The student acknowledges the role of the customer in value creation.
Enrolment for University Studies
Enrolment time has expired
Teachers
Elina Närvänen, Teacher responsible
elina.narvanen[ät]uta.fi
Homepage URL
Teaching
8-Sep-2014
–
16-Oct-2014
Lectures 20 hours
Lectures
Mon 8-Sep-2014 - 6-Oct-2014 weekly at 10.15-11.45, Starts in A1 (main building) on 8.9.2014 at 10.15am. Several different lecture halls (details in Moodle platform).
Thu 11-Sep-2014 - 9-Oct-2014 weekly at 10.15-11.45
Study materials
1. Gummesson, Evert: Total Relationship Marketing, Butterworth-Heinemann, 2008 or later.
2. Grönroos, Christian: Service Management and Marketing. Customer Management in Service Competition, Wiley, 2007 or later.
3. Other materials given by the lecturer, e.g. articles.