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Crisis communication

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University and TAMK

In the event of a crisis either the top management of TAMK/Tampere University or the public authority that takes charge of the emergency management activities will decide who communicates what and when. The primary goal of crisis communications is to provide accurate information as quickly and widely as possible to internal and external audiences that need immediate information.

For crisis communications to be effective, it is important to deliver accurate and timely information via functional channels while giving careful consideration to the current stage of the crisis. Responsible and proactive communications serve the interests of both internal and external audiences. In unforeseen circumstances, crisis communications can play a role in deciding the appropriate course of action and analysing the situation. Effective post-crisis communications can help the organisation recover and move beyond the crisis.