Skip to main content
You are browsing the curriculum of a past academic year (2019–2020).
Do you want to change to the ongoing academic year?
Course unit, curriculum year 2019–2020
KATMAA12

Brand Management, 5 cr

Tampere University
Teaching periods
Active in period 1 (1.8.2019–20.10.2019)
Active in period 3 (1.1.2020–1.3.2020)
Course code
KATMAA12
Language of instruction
English
Academic year
2019–2020
Level of study
Intermediate studies
Grading scale
General scale, 0-5
Persons responsible
University Lecturer of Marketing
Responsible organisation
Faculty of Management and Business 100 %

The course familiarizes students with the key theoretical concepts and frameworks related to branding. Special focus is on how brands are co-constructed in the market through interacting with stakeholders. Brand-related marketing communication is examined in different platforms including paid, earned, and owned media. Through the course assignments, the students apply the conceptual branding tools to practical examples.

Learning outcomes
Recommended prerequisites
Learning material
Studies that include this course
Completion option 1

Participation in teaching

13.01.2020 21.02.2020
Active in period 3 (1.1.2020–1.3.2020)
Completion option 2

Independent study

09.09.2019 11.10.2019
Active in period 1 (1.8.2019–20.10.2019)