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Course unit, curriculum year 2019–2020
KATMAA12
Brand Management, 5 cr
Tampere University
- Description
- Completion options
Teaching periods
Active in period 1 (1.8.2019–20.10.2019)
Active in period 3 (1.1.2020–1.3.2020)
Course code
KATMAA12Language of instruction
EnglishAcademic year
2019–2020Level of study
Intermediate studiesGrading scale
General scale, 0-5Persons responsible
University Lecturer of Marketing
Responsible organisation
Faculty of Management and Business 100 %
The course familiarizes students with the key theoretical concepts and frameworks related to branding. Special focus is on how brands are co-constructed in the market through interacting with stakeholders. Brand-related marketing communication is examined in different platforms including paid, earned, and owned media. Through the course assignments, the students apply the conceptual branding tools to practical examples.
Learning outcomes
Recommended prerequisites
Learning material
Studies that include this course
Completion option 1
Participation in teaching
13.01.2020 – 21.02.2020
Active in period 3 (1.1.2020–1.3.2020)
Completion option 2
Independent study
09.09.2019 – 11.10.2019
Active in period 1 (1.8.2019–20.10.2019)