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Course unit, curriculum year 2021–2022
KAT.MARK.232

Readings in service economy and management, 5 cr

Tampere University
Teaching periods
Active in period 1 (1.8.2021–23.10.2021)
Active in period 2 (24.10.2021–31.12.2021)
Course code
KAT.MARK.232
Language of instruction
English
Academic years
2021–2022, 2022–2023, 2023–2024
Level of study
Intermediate studies
Grading scale
Pass-Fail
Persons responsible
Responsible teacher:
Elina Närvänen
Responsible organisation
Faculty of Management and Business 100 %
Coordinating organisation
Business Studies 100 %

The course familiarizes students with key concepts and frameworks in service economy and service management. The theoretical concepts cover service-dominant logic, service logic and customer-dominant logic as well as the more practically oriented concepts of servicescape and service encounter. In addition to the basics, the students will focus on one recent research area of their choice such as service innovations, service related human resources management, or transformative service research. Emphasis is placed on both theoretical frameworks and practical applications and tools.

Learning outcomes
Studies that include this course
Completion option 1

Independent study

30.08.2021 12.12.2021
Active in period 1 (1.8.2021–23.10.2021)
Active in period 2 (24.10.2021–31.12.2021)