Consumer Behaviour, 5 op

The course familiarizes students with the ways and processes through which individuals and groups choose, buy, use and dispose of products and services. Consumer behavior is approached from an individual perpective, focusing on the decision making processes and factors influencing it. Consumers are also viewed as part of groups and communities. The course emphasises consumption as multidimensional, social and cultural behaviour. Furthermore, the course addresses topical consumption phenomena and the broader meaning of consumption in the contemporary society.