Tärkeimmät viimeaikaiset julkaisut (2019-2020):
Kuuru, T. & Närvänen, E. (2019). Embodied interaction in customer experience: A phenomenological study of group fitness. Journal of Marketing Management, 35 (13-14), 1241-1266.
Lahtinen, S. & Närvänen, E. (2020) Co-creating sustainable corporate brands: A consumer framing approach. Corporate Communications: An International Journal, 25 (3), 447-461.
Lehtokunnas, T., Mattila, M., Närvänen, E. & Mesiranta, N. (2020). Towards circular economy in food consumption: Food waste reduction practices as ethical work. Journal of Consumer Culture. https://doi.org/10.1177%2F1469540520926252
Moisander, J, Närvänen, E. & Valtonen, A. (2020) Interpretive marketing research: Using ethnography in strategic market development. In L. Penaloza, L. Visconti & N. Ozcaglar–Toulouse (2020) (Eds.), Marketing Management: A Cultural Perspective. 2nd Edition, London: Routledge.
Mattila, M., Mesiranta, N., Närvänen, E., Sutinen, U-M., & Koskinen, O. (2019). Dances with potential food waste: Organising temporality in food waste reduction practices. Time & Society, 28 (4), 1619-1644.
Närvänen, E., Koivisto, P. & Kuusela, H. (2019). Managing consumption communities. Journal of Strategic Marketing, 27 (5), 388-404.
Närvänen, E. Kuusela, H, Paavola. H. & Sirola, N. (2020). A meaning-based framework for customer loyalty. International Journal of Retail & Distribution Management, 28 (8), 825-843.
Närvänen, E., Mattila, M. & Mesiranta, N. (2020). Institutional work in food waste reduction: Start-ups' role in moving towards a circular economy. Industrial Marketing Management. https://doi.org/10.1016/j.indmarman.2020.08.009
Närvänen, E., Mattila, M., Mesiranta, N. & Heikkinen, A. (2020) ”Introduction: Solutions for managing food waste”, in Närvänen, E., Mattila, M., Mesiranta, N. & Heikkinen, A. (Eds.) Food waste management: Solving the wicked problem. London: Palgrave Macmillan, pp. 1-24. https://link.springer.com/chapter/10.1007/978-3-030-20561-4_1
Sirola, N., Sutinen, U., Närvänen, E., Mesiranta, N. & Mattila, M. (2019). Mottainai!—A practice theoretical analysis of Japanese consumers’ food waste reduction. Sustainability, 11(23). https://doi.org/10.3390/su11236645 .
