Join R2B CLUB for an afternoon of understanding the Customer

WHY JOIN? R2B CLUB is the arena to learn about crucial steps on commercialization of innovations and to meet peers and like-minded people. The event is free of charge and open to all TUNI researchers, students, alumni, Kampusklubi members and to everyone interested commercializing research results. Our theme for this R2B CLUB is understanding the customer and their experience.

WHEN
Thu 6.2.2025 @ 13:00-17:00

WHERE AND HOW
This event will take place in Paidia, Nokia Arena
Note: LIVE, no streaming possibility.

Registration is now open until the 30th of Jan


EVENT SCHEDULE

13:00 Coffee and refreshments, networking

13:30 WELCOMING WORDS
 

13:45 Hannu Saarijärvi, Professor of Marketing at Tampere University

THE FUNDAMENTAL ROLE OF CUSTOMER EXPERIENCE IN BUSINESS – WHY, WHAT AND HOW?

Hannu Saarijärvi is Professor of Marketing at Tampere University. He is also working as the head of the business studies unit at the Faculty of Management and Business. His research is largely focused on understanding what customers value and why. He has wide experience as a board member in various companies.

14:30 Break 5 mins  

14:35 Anna Ranki, Sales Manager of Collo

FROM INVENTION TO IMPACT: WHY CUSTOMER EXPERIENCE OUTSHINES TECHNOLOGY

Anna Ranki is passionate and innovative sales professional, who brings 20 years of experience in sales and customer service across various fields. Specializing in international business to business (b2b), she excels at navigating cultural dynamics and building meaningful relationships. As a true people person, she approaches sales with enthusiasm and a spark in her eye, especially when it comes to efficiency and sustainability. Known for her out-of-the-box thinking, Anna transforms challenges into opportunities with a customer-first mindset.

Collo is former R2B and a Tampere University spinout from the year 2016.

15:20 – 15:30 Break

15:30 Alexandra Gylfe, Founding partner of Nordic Science Investments

NORDIC SCIENCE INVESTMENTS: DRIVING RESEARCH COMMERCIALISATION THROUGH VC COLLABORATION

Alexandra Gylfe is a founding partner of Nordic Science Investments. She has led a high-talent team in a unicorn biotech company in the US and she has worked closely with big Pharma. Her experience extends to commercialisation, business model innovations, market analysis, and life sciences. Dr. Gylfe is passionate about boosting the startup landscape and explore the untapped commercial potential in universities in the New Nordics.

16:15 MINGLE TIME: meet your peers and network with the speakers!

17:00 Event closes