Turning Circular Economy Technologies into Business: Commercialization and Business Model Development, Lectures

The students will understand strategies and issues in commercializing circular economy technologies and technological products and services. The students investigate the design, analysis and utilization of business models and commercialization process models.  Different tools, such as canvases and models, are applied for bridging technological innovation to customer needs and potentilal markets (commercialization process models, Business Model Canvas, Value proposition canvas, Impact Canvas). Special emphasis will be devoted to how institutions and regulations shape the business potential of circular economy technologies.The lessons learnt will cover strategic decision-making and tactics related to managing, financing and marketing technologies, acknowledging the different paths of turning circular economy technologies into business.