Modern Digital Selling (non-stop registration until 30th June 2023)
Tampere University of Applied Sciences
15,00 € (incl. VAT 0 %)
Language of instruction
Management, Administration and Economics
Mode of study
Master's degree studies
Modern Digital Selling, 1 cr
Language of instruction: English
This course provides an introduction into digital sales. During this online course you will get an overview into different areas of digital selling including social selling, using buyer personas and organizing online sales meetings.
Learning outcomes After completing the course you: • will have a basic understanding what digital sales consists of • know how to set and measure goals in digital sales • know how to use buyer personas • understand how to create value in online world • describe the basic steps on customer journey • know how to organize an online sales meeting
This course will cover the next six topics: • Introduction to digital selling • How to you set goals and track process in digital sales? • How can you use buyer personas in digital sales? • How do you help and create value to customers instead of pushing? • How do you convert leads into customers? • How do you do selling 100% online?
You can register for open UAS courses with an e-form or through a web shop. When registering through the web shop, you pay most single course fees are instantly; study modules containing several units (e.g. path studies) are billed separately. When you register through the e-form, the course fee is to be paid through the link delivered by email.
Registration is binding.
TAMK degree students register for courses through Pakki.