Language of instruction: English
Number of ECTS: 5
Course code: 3H00CD06-3005
Level of studies: Intermediate/Advanced
Discipline: Business Administration
Min-max number of students: 10-20
This course aims at enabling students to operate effectively in culturally diverse business environments especially from a marketing point of view. One key aspect of the course is the study of the influence of culture on consumer behavior so that students can examine how company adapts to international market diversity.
After completing the course, the students will be able to have an overview of cross-cultural marketing, and multicultural business project teams management. The student have a view of the complexity of the task and process strategies for managing successfully multicultural marketing and business projects
Distributed during the lessons, e-books and other material.
Evaluation will be based on team work, case studies and essay.
In questions concerning course content, please contact teacher Pietro Albanese: pietro.albanese@tuni.fi
Application information can be found here.