Consumer Behaviour, Lectures
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5 crCourse dates
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KAT.MARK.206 Consumer Behaviour 5 op: luentokurssi keväällä IV-periodissa Opetus englanniksi.
Monday lectures on Tampere city campus: these will not be recorded.
Friday lectures on Zoom: these lectures will be recorded and available on Moodle later on.
The course includes group work developed throughout the semester. Lectures might be used to develop the course work.
Open University quota 10 students.
(Aik. nimellä KATMAA14 Kuluttajakäyttäytyminen)
Consumer Behaviour, 5 cr
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After completing the course, the student has a holistic understanding of the various factors influencing consumer behavior. The student is able to analyse the dimensions of consumption from different viewpoints. The student is able to view consumer behavior from the perspective of consumer decision-making and information processing as well as from the perspective of interpretive consumer research. Furthermore, the student recognizes the importance of understanding consumer behavior from the managerial point of view.
The course familiarizes students with the ways and processes through which individuals and groups choose, buy, use and dispose of products and services. Consumer behavior is approached from an individual perpective, focusing on the decision making processes and factors influencing it. Consumers are also viewed as part of groups and communities. The course emphasises consumption as multidimensional, social and cultural behaviour. Furthermore, the course addresses topical consumption phenomena and the broader meaning of consumption in the contemporary society.
Common learning events for all
Lecture:
07.03.2022 12:00 - 14:00, TAU Linna K104 Väinö Linna -Sali auditorio (166)
11.03.2022 12:00 - 14:00, TAU Linna K104 Väinö Linna -Sali auditorio (166)
14.03.2022 12:00 - 14:00, TAU Linna K104 Väinö Linna -Sali auditorio (166)
18.03.2022 12:00 - 14:00, TAU Pinni B1100 auditorio (192)
21.03.2022 12:00 - 14:00, TAU Linna K104 Väinö Linna -Sali auditorio (166)
25.03.2022 12:00 - 14:00, TAU Linna K104 Väinö Linna -Sali auditorio (166)
28.03.2022 12:00 - 14:00, TAU Linna K104 Väinö Linna -Sali auditorio (166)
01.04.2022 12:00 - 14:00, TAU Linna K104 Väinö Linna -Sali auditorio (166)
04.04.2022 12:00 - 14:00, TAU Linna K104 Väinö Linna -Sali auditorio (166)
08.04.2022 12:00 - 14:00, TAU Linna K104 Väinö Linna -Sali auditorio (166)
11.04.2022 12:00 - 14:00, TAU Linna K104 Väinö Linna -Sali auditorio (166)
22.04.2022 12:00 - 14:00, TAU Linna K104 Väinö Linna -Sali auditorio (166)
25.04.2022 12:00 - 14:00, TAU Linna K104 Väinö Linna -Sali auditorio (166)
29.04.2022 12:00 - 14:00, TAU Linna K104 Väinö Linna -Sali auditorio (166)
09.05.2022 12:00 - 14:00, TAU Linna K104 Väinö Linna -Sali auditorio (166)
13.05.2022 12:00 - 14:00, TAU Linna K104 Väinö Linna -Sali auditorio (166)
Compulsory Prerequisites
- Introduction to Marketing, KAT.MARK.101, 5 cr
Ekström, K. M., Ottosson, M., & Parment, A. Consumer behaviour: Classical and contemporary perspectives, 2017, Lund, Studentlitteratur
Lisäksi artikkeleita ja ajankohtaista materiaalia luennoitsijan osoituksen mukaan.
General scale, 0-5
- KAT.MARK-M20 Intermediate Studies in Marketing, Open University Studies
Contact information
Email: open.studies.tau [at] tuni.fi
Phone: 0294 520 200
More information concerning Open University studies
tuni.fi/open-university
You find this course on application form by code and name: KAT.MARK.206 Consumer Behaviour, Luento-opetus/Lectures:7.3.-31.5.2022
Applications to open university studies must be sent through the online application form. Please read through the application instructions in Applying to Open University studies -pages.
Some courses may require prior knowledge. Please check course info in Information about studies and Prerequisites.
After receiving confirmation email you also have to sign-up for the courses in Sisu-system. Please follow the instructions mentioned in confirmation email.
Look information at Applying to Open University studies.
