Mika Yrjölä
University Lecturer, (markkinoinnin yliopistonlehtori)
Tampere University
phone number+358503186816
About me
I work as a University lecturer of marketing at Tampere University. I am a member of the Customer-Oriented Research Group. In my research, I am especially interested, though not limited to, the themes of strategic marketing and marketing management. I use both quantitative and qualitative methods.
Responsibilities
Teaching and research
Research topics
Strategic marketing, including value propositions, business models, capabilities, and customer orientation