Opinto-opas 2003-2004

2905040 MANAGEMENT OF INNOVATION, MANAGEMENT OF INNOVATION, 3 ov

Tietoa luennoitsijoista
Professor Olavi Uusitalo

Luentoja ja harjoituksia
Lectures 27h

Viikottainen opetus/periodi

S1

S2

K1

K2

Kesä

Luennot (h):

-

6

-

-

-

Harjoitukset (h):

-

-

-

-

-

Tavoitteet
To give deeper knowledge of sources of innovative opportunity; have a general understanding of the importance of the positioning of a new product; have ideas of a creative, innovative person and organization.

Sisältö
Discussion of commercialization of a new product, start-up, and the diffusion of innovation is included as well as the impacts of technological changes and dominant designs on industry structures.

Tutkintovaatimukset
Lectures, written literature syntheses, oral presentation of syntheses and an oral exam. Evaluation based on class participation and discussion, written literature or case syntheses and presentations of them and exam.

Kirjallisuus
1) Drucker, P. (1985,1996) Innovation and Entrepreneurship, Pan Business Man.
2) Selected articles and cases.

Esitiedot

Numero

Nimi

OV

P/S

2905011

Markkinointi

3

Pakollinen

Huomautuksia
The course is given in English.

Kurssin kotisivu